Landing Pages

Landing pages are standalone marketing pages for specific campaigns, open houses, or promotions. They're separate from your main site pages and designed to convert visitors into leads.

What Are Landing Pages For?

Use landing pages for:

• Open house registration — Capture attendee information
• Property marketing — Dedicated page for a special listing
• Lead magnets — Offer market reports or guides in exchange for contact info
• Neighborhood marketing — Promote a specific area
• Coming soon properties — Build interest before listing

Landing Page vs. Regular Pages

Landing pages remove distractions so visitors focus on one action.

Creating a Landing Page

Step 1: Start a New Page

1. Go to Marketing → Landing Pages
2. Click Create Landing Page

Step 2: Choose a Template

Select a starting template:

Step 3: Customize Content

Edit the page sections:

Hero Section

• Headline (what's the offer?)
• Subheadline (why should they care?)
• Background image
• Call-to-action button

Content Sections

• Add/remove sections as needed
• Include photos, text, features
• Keep it focused and scannable

Form Section

• Choose which fields to collect
• Set up form submission handling
• Write confirmation message

Step 4: Set Page Details

Configure the page:

Step 5: Preview and Publish

1. Click Preview to see the page
2. Test on mobile
3. Test the form submission
4. Click Publish when ready

Landing Page Best Practices

Keep It Focused

• One page = one goal
• Remove navigation to prevent distraction
• Limit links to the minimum necessary
• Make the CTA impossible to miss

Write Compelling Headlines

Do:

• Lead with the benefit to the visitor
• Be specific about what they'll get
• Create urgency when appropriate

Examples:

• "Tour 123 Ocean Drive This Saturday"
• "Get Your Free Coconut Grove Market Report"
• "Be First to See This Coming Soon Listing"

Avoid:

• Generic headlines ("Welcome!")
• Too much text
• Multiple competing messages

Design for Conversion

• Put the form above the fold (visible without scrolling)
• Use contrasting button colors
• Include social proof (testimonials, numbers)
• Add trust signals (your photo, brokerage logo)

Mobile First

Most visitors will view on phones:

• Test every page on mobile
• Keep forms short (fewer fields = more completions)
• Make buttons easy to tap
• Ensure text is readable

Form Fields

Essential Fields

For most landing pages, collect:

• Name
• Email
• Phone (optional but recommended)

Optional Fields

Add only if necessary:

• Address
• Timeframe (buying/selling)
• Price range
• Message/comments

Rule of thumb: Every additional field reduces completions. Only ask for what you truly need.

Managing Landing Pages

Viewing Performance

Track your landing pages:

• Views (how many visited)
• Submissions (how many filled out forms)
• Conversion rate (submissions ÷ views)

Duplicating Pages

Reuse successful pages:

1. Open the landing page
2. Click Duplicate
3. Edit for your new campaign
4. Publish with a new URL

Archiving Pages

When a campaign ends:

1. Open the landing page
2. Click Unpublish or Archive
3. The page is no longer accessible
4. You can restore it later if needed

Sharing Landing Pages

Get the URL

Your landing page URL format:

https://yoursite.com/lp/[slug]

Example: https://laineylevin.com/lp/coral-gables-open-house

Sharing Options

• Copy link directly
• Share via email campaigns
• Post on social media
• Include in text messages
• Add QR code to printed materials

Examples

Open House Page

Goal: Collect RSVPs for Saturday open house

Sections:

1. Hero with property photo and event details
2. Property highlights (3-4 key features)
3. Map/directions
4. RSVP form (name, email, phone)
5. Agent contact info

CTA: "Reserve Your Spot"

Market Report Page

Goal: Capture leads with valuable content

Sections:

1. Hero with report preview image
2. What's included in the report
3. Testimonial from past recipient
4. Form (name, email)
5. Agent bio

CTA: "Get Your Free Report"

Coming Soon Page

Goal: Build a list of interested buyers

Sections:

1. Hero with teaser photo
2. Key details (neighborhood, beds/baths, approximate price)
3. "Be the first to know" messaging
4. Interest form (name, email, phone)

CTA: "Get Notified When Available"

Troubleshooting

Form not submitting

• Check all required fields are filled
• Verify form is properly configured
• Test in an incognito/private window

Page not loading

• Verify the page is published
• Check the URL is correct
• Clear your browser cache

Not receiving form submissions

• Check your notification settings
• Verify your email isn't filtering to spam
• Test with a submission to yourself