Theme Presets
Understanding and choosing your site's visual theme
Theme Presets
Your site's theme controls its overall look and feel—colors, typography, and visual style. Choose a preset that matches your brand and audience.
Available Presets
Luxury
Best for: High-end properties, luxury agents
Visual style:
- Dark, sophisticated color palette
- Rich blacks and deep grays
- Gold or champagne accent colors
- Elegant typography
Mood: Exclusive, refined, premium
Works well with:
- High-end property photography
- Minimalist branding
- High-net-worth clientele
Modern
Best for: Contemporary agents, newer construction
Visual style:
- Clean, minimal design
- Crisp whites with bold accents
- Simple geometric shapes
- Sans-serif typography
Mood: Fresh, current, professional
Works well with:
- Modern architecture photography
- Bold, graphic logos
- Tech-savvy buyers
Coastal
Best for: Waterfront properties, beach communities
Visual style:
- Light, airy color palette
- Ocean blues and sandy neutrals
- Natural textures and warmth
- Relaxed typography
Mood: Breezy, welcoming, relaxed
Works well with:
- Beach and water photography
- Lifestyle-focused branding
- Vacation and second-home buyers
Classic
Best for: Traditional markets, established agents
Visual style:
- Timeless, traditional palette
- Navy, burgundy, or forest green accents
- Warm neutrals
- Serif or classic typography
Mood: Trustworthy, established, enduring
Works well with:
- Classic architecture
- Traditional branding
- Multi-generational clients
Choosing Your Theme
Consider Your Brand
- What colors are in your logo?
- What's your brokerage's style?
- What impression do you want to make?
Consider Your Market
| Market Type | Recommended Themes |
|---|---|
| Luxury | Luxury, Modern |
| Beach/Waterfront | Coastal, Modern |
| Historic/Traditional | Classic |
| New Construction | Modern |
| Suburban Family | Modern, Classic |
| Investment Properties | Modern |
Consider Your Photos
Your theme should complement your listing photography:
- Dark themes make bright photos pop
- Light themes need high-quality, well-lit photos
- Match the mood of typical properties
Applying a Theme
Step 1: Preview Themes
- Go to Settings → Branding
- Find the Theme section
- Click each preset to preview
Step 2: Select Your Theme
- Click on your preferred theme
- The preview updates immediately
- Review how your content looks
Step 3: Save
- Click Save to apply the theme
- Visit your public site to verify
Customizing Colors
Want to match your exact brand colors? You can customize any theme.
Override Primary Color
- Select a theme preset
- Click Customize
- Enter your primary brand color (hex code)
- Preview the changes
- Click Save
Color Tips
Primary color is used for:
- Buttons
- Links
- Accents and highlights
- Active states
Choose a color that:
- Has good contrast with backgrounds
- Is readable as button text
- Matches your brand
Example hex codes:
- Navy:
#1a365d - Gold:
#b8860b - Teal:
#0d9488 - Burgundy:
#7c2d12
Light and Dark Modes
Your site can automatically adjust for visitors' device preferences.
How It Works
- Visitors with "dark mode" enabled see dark backgrounds
- Visitors with "light mode" see light backgrounds
- Your theme adapts automatically
What You Can Control
Each theme preset has both light and dark versions built in. Your customizations can apply to:
- Light mode only
- Dark mode only
- Both modes
Testing Both Modes
- Make your theme selection
- On your site, toggle dark mode in your browser/device settings
- Verify your content looks good in both modes
Theme and Branding Together
Your theme works with your branding settings:
| Element | Where to Set |
|---|---|
| Theme preset | Settings → Branding → Theme |
| Logo | Settings → Branding → Logo |
| Agent photo | Settings → Profile |
| Primary color | Settings → Branding → Theme → Customize |
For the best results:
- Choose a theme that complements your logo colors
- Ensure your logo works on both light and dark backgrounds
- Match the mood of your theme to your personal brand
Troubleshooting
Colors look wrong
- Verify your hex code is valid (e.g.,
#ffffffnotffffff) - Check both light and dark modes
- Clear your browser cache
Logo hard to see
- Upload separate light/dark mode logos
- Ensure sufficient contrast
- Consider a version with a subtle background
Theme not applying
- Make sure you clicked Save
- Refresh your public site
- Try a hard refresh (Ctrl/Cmd + Shift + R)
Text hard to read
- Check contrast between text and background
- Avoid very light or very bright primary colors
- Stick to preset colors if unsure